Sony Music asked us to create social assets to promote the re-release of George Michael’s Older album and the new vinyl box set. 

The challenge? To target a new audience and bring in a younger demographic to discover more of his music. So, we took to Instagram, TikTok and even got creative on Spotify to maximise exposure to the target audience. Across all our assets, we captured the essence of his music and personality to showcase his iconic legacy to a new generation of music lovers.