Sony invited us to create two engaging spots for the Ghostbusters franchise to support Pay partners across the region. One spot celebrated the full franchise, while the other focused on the latest release, Frozen Empire. Both utilised the anticipation around Frozen Empire to encourage audiences to revisit earlier titles.

Using talent-led footage to drive the narrative, we developed templates that could be adapted and localised based on licensing and market availability. These flexible assets enabled partners to effectively promote the franchise while maintaining its unmistakable Ghostbusters appeal for fans old and new.