We collaborated with Sony Music to get families dancing at home to L.O.L. Surprise! As the leading toy brand, outslaying the competition and amassing 1.5 billion content views, L.O.L. Surprise!’s music outing deserved larger-than-life social assets.

We brought interactivity to Stories with a turn and tap sing-along, showing families the world through their shades – inspired by L.O.L. Surprise!’s lead track. In-feed, families received tips on creating the perfect home disco.

After all that content creation, we’re ready to shake it out… Alexa, play L.O.L. Surprise!