In collaboration with BASE and its members we created Mega Movie Week, a cross-studio initiative designed to drive and promote digital sales. Over the years, the campaign has successfully expanded into multiple territories, including Germany, Norway, Sweden, Finland, Denmark and Japan.

To maintain its appeal and relevance, we’ve refreshed the campaign brand with a bold new look. In the UK, the initiative has evolved into Mega Movie Weekend, a monthly promotion offering customers the opportunity to buy and keep movies at discounted prices, driving sustained engagement and sales.