To celebrate the home entertainment release of A Minecraft Movie, we dug deep into the movies pixel-perfect charm to build a social campaign that truly resonated. From blocky visuals and redstone-level creativity to diamond-tier humour inspired by the film’s all-star cast, our content felt right at home in the Minecraft universe.

By stacking shareable moments, crafting meme-worthy clips, and placing Easter eggs only the sharpest crafters would spot, we delivered a campaign that fuelled fan engagement, built momentum across key platforms, and brought new audiences into the fold, one crafted post at a time.